What is SEO Marketing? Definition, Importance, and Types 2025

If you’ve ever launched a business website, you probably faced the same issue at some point. If you’re looking to ground yourself in modern SEO practices, this list of SEO statistics is a great place to start. Read on to explore some of the most relevant facts and figures that show where SEO is in 2025 and where it may be going. This structured data powers rich snippets that boost both visibility and click-through rates. For instance, with Pape-Dawson, we applied LocalBusiness schema across all their location landing pages.

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To create your content mind map, you will need to brainstorm the main topics and subtopics for your blog or website. The goal of the mind map is to drive keyword research, content production, and overall content strategy. Free tools that you can connect to Squarespace, like Google Search Console or Bing Webmaster Tools, can help you get started. You can also review your website’s keyword analytics to find out which terms are already driving visitors to your website. Several major Google search engine changes starting in 2011 changed the SEO industry forever. In particular, Google updates started to target (and punish) spam and low-quality websites.

Organic traffic

Search engine optimization (SEO) is most certainly something you know. It’s typically a method to use keywords to grab the interest of web search bots like Google. To improve SEO, Technical SEO digs deeper into the server and code. It enhances SEO by optimizing a site’s technical features, like page load times.

If your website runs on WordPress, you can use one of the top SEO plugins to assist you in these areas. That’s why it is essential to pay close attention to Google’s ranking factors. These factors are constantly evolving along with Google’s search algorithms. They help deliver the most BHS Links relevant content for a better user experience.

What is SEO? The Ultimate Guide to Search Engine Optimization

• You can use SEOptimer to track the backlinks that competing websites have, and find out how they’re acquiring those backlinks.
• SEO stands for search engine optimization, and it is a practice of optimizing your web pages to rank higher on search engine result pages (SERP).
• SEM is an umbrella term for any strategy organizations use to increase their search engine visibility.
• They should be well-written and on topics that are most relevant to your audience.
• It’s about making a lasting impression and building relationships with your prospects and customers.

Try to get backlinks from relevant sites that have high-quality content. Header tags help to identify the headings and subheadings of your content. H1 is the main heading of a page, the H2 tag is a subheading of H1, and so on.

This is an essential step to ensure your website is being properly indexed by Google and that there are no technical issues holding your website back from performing in search. To save you hours of searching online, we’ve handpicked the best content from the top SEO experts online today. In simpler terms, effective SEO is about making a web page or website as useful as possible to a searcher. The more helpful and relevant a page is to someone’s search intent—i.e., what they want to get out of the results—the more optimized it is for search. Sometimes, Google chooses not to display your meta description and will generate its own for you. If you are using Chrome as your browser (like 73% of all internet users), there’s a really easy way to see the page title of the current page you are on.